Exposure to Images of Blonde Women Leads Men to Perform Less Well on a Test of General Knowledge

A social psychologist at the University of Paris X-Nanterre, Professor Thierry Meyer, says that "blondes have the potential to make people act in a dumber way, because they mimic the unconscious stereotype of the dumb blonde.”   In a study that measured men's performance on a test of general knowledge after viewing images of different women, Meyer and his team found that the men in his study performed less well after seeing images of blondes.

The study was published in the Journal of Experimental Psychology.

Comments

[drsharna]

Hmm...so is this in support of the theory that men only have enough blood in their systems to run one head at a time? Just curious ;o)