One week after taking credit for the attempted bombing of a Northwest Airlines passenger jet, Osama bin Laden is worrying aloud about the threat of global warming.
I spoke with a friend at Leo Burnett about al-Qaeda's efforts to rebrand itself as 'good corporate citizen.' He offered some free advice: Worrying about global warming while taking credit for attempting to blow up an airliner full of innocent people confuses consumers. It's like trying to sell Oldsmobiles by proclaiming that they exceed emissions standards and blow up from time to time, killing all the occupants.*
*This is a hypothetical example. Oldsmobiles are fine cars that don't explode spontaneously.