David DeSalvo at Psychology Today blogs:
[R]esearchers asked 482 students to read one of two reports about crime in the City of Addison. Later, they had to suggest solutions for the problem. In the first report, crime was described as a "wild beast preying on the city" and "lurking in neighborhoods".
After reading these words, 75% of the students put forward solutions that involved enforcement or punishment, such as building more jails or even calling in the military for help. Only 25% suggested social reforms such as fixing the economy, improving education or providing better health care. The second report was exactly the same, except it described crime as a "virus infecting the city" and "plaguing" communities. After reading this version, only 56% opted for great law enforcement, while 44% suggested social reforms.
The researchers also found that metaphorical frames influenced views when they were introduced at the beginning of a report, but not when they occurred at the end of a report.
Tangentially related: The influence of frames in the clinical setting.