Gray hoodie, pulled forward, face down in the shadows, wearing sunglasses while indoors--that's how you make a hoodie look bad.
When I was a child, we always had hoodies, so I thought of them as little kid garb. Hoodie popularity waned a bit during my teen years, except as athletic wear. Somewhere along the way, hoodies came back big, like flip flops.
When might a hoodie make me nervous? I can't say they ever do, but sometimes a hoodie is worn in a certain way in the context of a more comprehensive thug outfit and demeanor, so it's not the hoodie per se. It could be a bandanna worn in a certain way that gives off a gangsta vibe along with the rest of the presentation.
And the place and time where I encounter people matters. I'd be more concerned as the only passenger in an el car at 1:00am encountering thuggy-looking guys. Yeah, I profile sometimes and I'm still alive. I learned to profile by age 11 growing up in New York so I wouldn't get mugged every day. Just like I'd expect that a woman who doesn't like the looks of a man might choose to not ride an elevator alone with him.
Otherwise, hoodies are pretty normal attire, at least around here. I never really think about it, so Geraldo's comment just seemed bizarre. But I don't think Rush's performance piece helps matters.