The Chicago Tribune unveiled its new design this week and, for the first time in a long time, the major redesign of a site immediately impressed me as a vast improvement, both aesthetically and functionally. Previous incarnations of the Trib site were freighted with the dead-tree mindset which is so dead that I don't think the term dead tree is used much anymore. The Tribune management is finally getting it.
The redesign is part of the lead-in to a partial paywall that will be introduced soon. The paywall is the Trib's only realistic hope for survival. I expect I'll sign up because I value the local angle, and I'm both a daily Eric Zorn reader and an occasional participant in his comment section.
Tribune side dish:
This short clip is supposed to be about needling Chicago Tribune columnist John Kass for caving to pressure to promote himself using social media. Social media participation doesn't fit Kass's caricaturish, old-school Chicago, dees-dems-an-dohs, borgjaps-an-buhtātəss identity. I believe Kass is in his mid-fifties, so he might make it to retirement before the audience for that character completely ages out of the market.
But that aside, the video is, for me, less about social media than it is about Kass's desk. Once I saw Kass working on his laptop at the Billy Goat. I guess he had to get away from his desk to get some work done.