The genius of the “Lets Give Karen -The bus monitor- H Klein A Vacation!” page is the way it made use not of individual psychology nor group psychology but of emerging network psychology. It first created a psychologically aversive state and then provided a relatively frictionless path to feeling better. It’s impossible to watch the video and not feel poisoned and horrified. You watch it and inevitably feel compelled to do something, anything, to get rid of that horrible feeling inside. But what can one person do to improve the human condition? And then, right there on the side of the screen there’s a bright red-pink button shouting at you and everyone else, “CONTRIBUTE NOW.” With a single click you can join the network of the virtuous and be on your way to redemption.