"The left has significantly broadened its perspective on political behavior," says Adam Schaeffer, who earned graduate degrees in both evolutionary psychology and political behavior before launching a Republican opinion-research firm, Evolving Strategies. "I’m jealous of them."
Schaeffer attributes the imbalance to the mutual discomfort between academia and conservative political professionals, which has limited Republicans’ ability to modernize campaign methods. The biggest technical and conceptual developments these days are coming from the social sciences, whose more practically-minded scholars regularly collaborate with candidates and interest groups on the left. As a result, the electioneering right is suffering from what amounts to a lost generation; they have simply failed to keep up with advances in voter targeting and communications since Bush’s re-election. The left, meanwhile, has arrived at crucial insights that have upended the conventional wisdom about how you convert citizens to your cause. Right now, only one team is on the field with the tools to most effectively find potential supporters and win their votes.
If a partisan gap in the use of research really does exist, count me surprised. Academics have been running large scale experiments during recent elections and learning a great deal about what works and what doesn't. The information is widely available. I had assumed that both sides are taking advantage of it. I've written about some of that research here.